Nui follows a simple conviction when designing her hand-made tube dresses: “Clothes should not be torturing. You should feel pretty now, and you can work on your body later”.

Her philosophy drives her design and the choice of fabrics and colors. The dresses are super-comfortable, yet make women feel pretty and sexy.

“They bring you up and make you feel great, no matter what size you are” – Nui

“Nui’s one-size-fits-all frocks are both figure forgiving and flattering, curve-hugging and fat-hiding, all at the same time” – New York Post’s Raakhee Mirchandani