April 21st’s mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.

Google noted earlier this year, and in April they globally rolled out their mobile-friendly update.

What does this mean to an individual or business ?
If you’re website doesn’t have a mobile version, then google is more likely going to favour other websites instead of yours, when users are searching on a mobile device. This is important now more than ever because mobile use has surpassed typically desktop use in the US, with Canada trending towards higher mobile numbers as well.

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If you’re site fails the Mobile-Friendly Test then you are likely missing sales opportunities and other web traffic that is vital to your site and or business. We encourage you to run the test on your website and if it comes back with some warnings we are more than happy to assist you with a plan to rectify the situation.

The best course of action is to have a responsively designed website, that way your content flows fluidly to all screen sizes and devices.

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Here’s what google has published on the topic.

We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

This update:
  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.
To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages.  You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.

 

Source: Official Google Webmaster Central Blog: Rolling out the mobile-friendly update

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